Laura Rankin VS7-1

The 4 P's

2011-06-14T15:58:00.001+01:00

The new presentation shall be categorised with the 4 p's

really we should have given each other roles that are the 4 p's as there are 4 of us.

The 4 P's
PRODUCT
PRICE
PLACE
PROMOTION

Skype

2011-06-13T18:13:00.000+01:00

Me and Dominique are taking shared responsibility of project manager, as well as other roles.

We organised a skype meeting, that only the two of us attended, but we decided on more content ideas to talk about in the presentation.

Idea: Cadburys can use brainient to make competitions for their customers. For example, similar to the Wispa campaign, create your own chocolate bar. Choose chocolate type, filling, name etc.

We also had to motivate Sean and Gabriel more to be involved.

you need to pick a role and have a few key points to say. I am head of creative, dom is head of social media, we are both acting as project managers. Gabriel is head of PR. we chose from the list of roles. if you point out a few things you might want to talk about and then i can pick some pictures for the presentation. Can you do that by tomorrow morning?

Presentation

2011-06-07T13:22:00.000+01:00

It was mentioned in the formative that our presentations need to be more visual. I have taken on the task to create a visual presentation through Prezi - which is much better to use than Brainient.

http://prezi.com/erndti9m6eqq/cadburys/

Brainient Video

2011-05-25T23:59:00.000+01:00

So I downloaded one of the Cadbury viral adverts to have a play with Brainient. Personally it annoyed me a lot, and I must of deleted several things by accident as it was not clear.
Why can it not command z like other online editing tools? You just have to delete and start over again!

http://lb.brainient.com/video/4ddd7a8c000821_12732037/541

Here is the first test using the software to create our video example

Marketing Idea

2011-05-23T17:24:00.000+01:00

The rest of the group decided not to do the chocolate bar/snow white idea because no one has time to make something. Instead we should pick a brand that already has viral video's.

We decided Cadbury would be the company we market Brainient for.

Idea's to market

2011-05-10T23:11:00.003+01:00

I posted this to the Facebook Group as an idea for our presentation.

From what I gathered from yesterday, we can make a short film and learn how to market it but at the same time we have to use brainient to show it off for the web. Whos up for a video/animation short?
I was thinking an easy one would to be a fairy story or something. Unless someone has an unique idea?

We discussed that we need to keep it very simple, and can use all of our resources (film and animation) to create it with.

I was thinking for example, in snow white she gets given a poison apple from a creepy woman, and with brainient she can choose to eat or not eat the apple. eat the apple - die, dont eat the apple - live and do something else, like a chocolate bar or something...

Questionnaire

2011-05-06T19:43:00.002+01:00

Me and Gabriel met up in University today, to discuss what to do in our group. However Sean and Dominique couldn't make the meeting, so we decided just to create a poll for research instead.

The poll would investigate how consumers feel is the best approach to advertise for them, we thought of the following ways to advertise to customers: through Billboards/Posters, The Internet, Television, One-to-One chat, Piracy, Radio, Magazines.

24/51 people agreed that the best way to sell products to an audience is through the internet. Following was Television, One to One chat and Billboards.

E+E

2011-04-21T21:36:00.001+01:00

I did not attend the first e+e session due to being on a work placement.

Dominique added me to a facebook group and explained what happened in the lesson and shared her notes.

For the next lesson we were suppose to answer this question:

What are some innovative recent examples of brand interacting with their audience? Come back with some interesting examples.

Dominique first posted this link http://www.youtube.com/ninjaunboxing2
We discussed more interesting ideas for product interactivity with its audience

I mentioned the Nissan Exhibition inside the o2. It shows off new cars and at the same time allows the users in the exhibition to play quizzes or have photos taken with parts of the exhibition. All information from that day gets kept on a barcode that is given when you enter the exhibition, and users can go onto the Nissan website and view their day in the exhibition.

We also discussed interactive narratives, and how they could be used to advertise for companies. I used this www.nomimes.com as an example to explain the concept. A game that the audience can play at home using a phone, email, youtube and webpages. It takes about 20mins to complete and is very fun from the audiences perspective. That example in particular was an advertising campaign for a company who makes online narrative events.

Archie Screen Test

2009-05-06T11:19:00.001+01:00

Archie EPK Three

2009-05-05T15:20:00.004+01:00

Archie EPK Two

2009-05-02T13:03:00.009+01:00

Archie EPK

2009-04-25T23:46:00.000+01:00

Archie 10

2009-04-23T21:50:00.003+01:00

However....

Archie kept falling over due to

heat, as the plasticine became

too warm. To re-correct this flaw,

I decided to put Archie in the

fridge, (in the vegetable

section) overnight.

Archie 9

2009-04-23T21:40:00.001+01:00

I then added some shoes to the end of Archie's legs, and found that he could balance.

Archie 8

2009-04-23T21:30:00.005+01:00

I then rolled out the plasticine into sausage shapes and attached them onto the skeleton, and added more plasticine to his waist so they appear like trousers.

Archie 7

2009-04-23T21:20:00.000+01:00

The color of his trousers would be a dark green, to make this color i mixed green and red.

LEGS 4 Archie

2009-04-23T21:10:00.002+01:00

I began making Archie's legs, which is possibly the most difficult as they have to balance his torso. I first started off with a skeleton, but did not add foil to pad it out.

Archie 6

2009-04-21T11:51:00.002+01:00

Archie 5

2009-04-20T17:30:00.002+01:00

I then began adding plasticine to the foil body, I started with the jumper, and rolled out brown plasticine for the smoking jacket. I added the shoulders and arms with more foil and wire, and added detail around the trim of the jacket.

Archie 4

2009-04-20T17:15:00.001+01:00

For the body I would need to start with a skeleton, from Archie's head. For this is used wire. I then padded out a body using tinfoil, to save on plastecine.

Archie 3

2009-04-20T15:30:00.000+01:00

Archie 2

2009-04-20T15:20:00.001+01:00

To make the hands first i started off with a blob, that looked like a mitten. I then cut into the plasticine, for the fingers and moulded the fingers until they looked as life-like as possible.

Archie

2009-04-20T15:15:00.001+01:00

I first made the head and hands, i mixed white and a little bit of black plasticine together to make the blue/grey color.

B-roll

2008-07-03T21:56:00.001+01:00

Me and Dan had organised to finish filming on June 20th. we filmed the remaining b-roll within an hour and then began editing.

Interview and Instrument Recording

2008-06-18T20:46:00.001+01:00

I had teamed up with my brother who is a music tech student at Demontford University to help me record the sound of the instruments as best as possible. Dan unfortunatly could not make the shoot on this day due to other problems. I decided not to cancel filming because i did not feel it would be professional or practical, as filming would need to be completed by the end of this week and it was arranged in advance that we would film the interviews and instruments on this day.

We carried the equipment to the location, and filmed the interviews (which i had written), followed by the interviewee playing their instrument. The audio recording was especially good, for both the dialogue and the music. The music played does not require release forms, as they are on royalty free contracts.

Planning

2008-06-16T15:57:00.001+01:00

Unfortunately I came to a decision that we could not involve green screen in our Corporate Video. This is because our client is not available on the day that it available in the Atrium. We have decided to conduct the Interviews inside Music Learning Curve, as it would need less planning and the sound in the environment is more controlled, unlike the Atrium which would add reverb on the Dialogue, making the Corporate Video's audio not very good, as the majority would be the interviews used as a voice over.

Prior to this decision Dan suggested that we film the interviews with their specialised instruments. This would make the interviews more personal and the surrounding objects or the background would be visually interesting.

Filming B-roll

2008-06-15T01:40:00.000+01:00

We began filming. We started with B-roll footage because on the day it was too busy to film instruments or interviews.

I set up one camera and tripod to film a time lapse. This did not go so well, however it was more of an experiment, and now know that the camera should be pointed towards a different part in the location. I also recorded some foley on the fostex field recorder with two T-Bone EM9900 Shot gun Microphones, just incase audio on other shots needed to be continuous, or if there was a legal obligation etc.

Me and Dan decided to shoot other artistic shots of some available instruments, which were drums. We toggled the focus to create different forms of depth in the image to make it more visually interesting, and they turned out well.

We encountered a slight problem when young children were running around, but the equipment was not in the way for them to run into or play with.

Music Learning Curve

2008-06-09T20:08:00.000+01:00

Me and Dan decided to change clients, as we still did not have enough information to have a production schedule. I had a meeting today with Music Learning Curve and they seemed happy with the treatment that I wrote. We also discussed scheduling for the interviews and b-roll and it has been organised for next week, although we will be filming this saturday. During the week I can organise an appropriate day for the green screen with the desired time period - (12-2.30)

Me and Dan can use this week for risk assessments and equipment booking so we are ready and organised for saturday and next week.

Green Screen

2008-06-07T19:54:00.000+01:00

I took photo's when setting up the greenscreen, aswell as drawing a diagram so I could be confident when setting up the camera, lens monitor etc.

I also got a diagram on how lighting should be set up for the green screen.

Corporate Video

2008-06-05T04:47:00.000+01:00

Dan was having trouble with keeping in contact with our first client, so we decided if we still did not know about filming locations or have an appropriate schedule by friday we would change clients. Just incase this happened i made a rough treatment and highlighted why we may have to change clients.

Green Screen

2008-06-05T00:17:00.000+01:00

Looking at the Sun Pop Studio Video's we noticed the interviewee had a glow around their outline. We need to experiment weather this was done in Production or Post-Production.

I have Organized an Experiment Green Screen on Friday 6th June.

On Thursday 5th June I am helping setting up the green screen with Jim for the Open Evening to gain a better knowledge on how to set it up.

Interviews

2008-05-30T04:03:00.000+01:00

Me and Dan decided to set the Interviews in front of a green screen so we can make the background white like in the Sun Pop Studio video's. It should be Interesting as well as being easier to light and make the background a pure white surface

Primary Research

2008-05-22T18:49:00.000+01:00

Me and Dan constructed questionnaires for Primary Research. The first was for the look of a Corporate Video. The Second was about Skeleton Productions and the Third was about Music Learning Curve. Dan wrote the first and second, where as I only wrote the third. We went into the Old Market Square to get our results, and we asked 20 people of various ages.

The Treatment

2008-05-19T21:12:00.000+01:00

After the brief me and Dan explored what decisions to make for the Corporate Video. This involved making a treatment and script. We both decided that the Video should be separated into three different parts.

'We are Skeleton Productions'
'This is what we do'
'Here are examples of our work'

I wrote the Treatment, and Dan Wrote the Script.

Roles

2008-05-19T21:10:00.000+01:00

Just to keep things in order, and to be organized I made a table of mine and Dan's roles in the production so far, and what we need to do. Obviously I will add and change things as we progress, but for the time being it is very basic.

The Brief

2008-05-19T19:00:00.000+01:00

After the meeting we decided to begin the brief. I followed the questions from the 'corporate video bible' and wrote a few rough notes, it will need typing up at a later stage.

1st Initial Meeting

2008-05-18T19:27:00.000+01:00

Here are the notes I made from the first initial meeting.

I have Separated the notes into two pages. The first page presents notes about the company, which is not shown on the website. The second are techniques and ideas for the Corporate Video.

We were also given an example of a type of interview technique, where the 'interviewee' only has a white background, to make it more 'people focused' and basic. Sun Pop Studio <- this is what was suggested as an example.

Research

2008-05-18T15:36:00.000+01:00

Skeleton Productions

I wrote notes on the research conducted from the website. It presents the three different aspects of the company - 'Search Marketing', 'Multi-media' and 'Web 2.0'. More research will be needed about Web 2.0, as the company does not fully explain what it is (although Dan said he will do it). Here shows page one and two of my work book, that includes all notes or work i have written down.